Janhavi pradhan biography of michael jordan

  • Nike's first success came from signing Michael Jordan in 1985 and marketing the Air Jordan basketball shoe line.
  • The Air Jordan brand began in 1985 when Michael Jordan signed with Nike over Adidas.
  • The Schwab Foundation for Social Entrepreneurship curates a community of the world's leading social innovators across sectors tackling global challenges.

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  • janhavi pradhan biography of michael jordan

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    Marketing projet on nike air jordan

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  • 3. 3 Target Market :Males aged 18 – 35 years Passionate basketball players Professional athletes MIG and HIG income groups Positioning statement : “Don’t just watch Jordan, become one of Jordan” Segmentation: Geographic- in India only men’s Jordans are available and not for women unlike in the US. Demographic- Based on gender, age, occupation & income Psychographic- Active lifestyle and passion for basketball.

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  • 5. • The Air Jordan 1 paved the way for colorful basketball sneakers to differentiate itself from other basketball shoe brands. • Shoes boasted of enhanced air flow and were made of light weight materials. • Each shoe of the ’Jordan signature shoes’ has the original signature of ‘Michael Jordan’ on it. 5 • Brand Proliferation- Nike gave Jordan and his signature line of sneakers and apparel a unique logo. • Air Jordan shoes had thicker heel cushioning, padded foam ankle collars for additional protection and a toe overlay for added lockdown/grip.

  • 6. 6 Manufacturer Importer Retailer Consumer

  • 7. 7 Nike uses skimming pricing for its Air Jordan series. It introduces its variants in several price ranges, from $ 110- $160 while prices can go as high as $ 200 for special edition pieces. After an aver

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    Bharti Jha

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    Introduction

    Bharti Jha is an Indian model and actress. She began her professional life as an actress. In 2020, Haldi Kumkum, a Bhojpuri movie, marked the beginning of her acting career. She went on to work on other songs and films after this. She became popular owing to her main role in ullu web series "Doraha" in 2022.

    Bharti Jha is a Bhojpuri model, web series star, and current online sensation. She has played the lead in more than six Bhojpuri films. She was born on October 28, 1997, in Bihar, India. Bharti Jha will be 26 years old by 2023. Her religion is Hinduism, which she practices. Bharti Jha is a graduate. Acting, dancing, swimming, and traveling have always been her passions.

    Early Life and Educational Qualifications

    Born on October 28, 1997, Bharti Jha was raised in Bihar's Patna. The details of her family history have yet to be discovered to the general public. Information about her parents or siblings is not available. Bihar was where Bharti Jha spent her formative years and completed her initial training. Later, she graduated from Patna University with a degree.

    Career

    Bharti Jha made her acting debut in 2020, appearing in a supporting role in the Bhojpuri movie Haldi Kumkum. Up until 2022, she kept playing little parts